Dan is especially price sensitive.He has been known to line up on "Black Friday" (the day after Thanksgiving)at 4 a.m.to be among the first to buy sale items.Dan would likely respond to a _______ pricing strategy.
A) high/low
B) premium
C) price skimming
D) slotting
E) uniform

Question

Quizplus · Accepted Answer

A high/low pricing strategy involves offering frequent sales and discounts, which is exactly what Dan is looking for when he lines up on Black Friday. This type of pricing strategy appeals to price sensitive customers who are willing to wait for deals and discounts.

Dan Is Especially Price Sensitive