Value-based pricing can be difficult to implement because
A) the way consumers perceive value changes often.
B) this method requires all costs be identified and calculated on a per-unit basis.
C) value depends on variable costs and not fixed costs.
D) everyday low pricing has neutralized the impact of price on consumers' purchase decisions.
E) it is difficult to determine how competitors will price their products.

Question

Quizplus · Accepted Answer

Value-based pricing relies heavily on understanding consumer perception of value, which can be influenced by various factors such as changing market trends, competitor actions, and changes in consumer preferences. As a result, it can be difficult to gauge and adjust pricing strategies accordingly.

Value-Based Pricing Can Be Difficult to Implement Because