Because market and operating conditions are different in each target market
A) all consumers will react similarly to the firm's pricing strategy.
B) the choice of a pricing strategy should be specific to the target market.
C) prices need to be held constant because everything else is changing.
D) only horizontal price fixing should be used.
E) external reference prices will always be the best strategy.

Question

Quizplus · Accepted Answer

Because market and operating conditions are different in each target market, the choice of a pricing strategy should be specific to the target market. This ensures that the pricing strategy is relevant and effective in each individual market.

Because Market and Operating Conditions Are Different in Each Target