Certain brand names, such as Kleenex and Xerox, fear they could become _________, because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.
A) family brands
B) generic names
C) universal products
D) knockoff names

Question

Quizplus · Accepted Answer

These brand names are at risk of becoming generic names, which are commonly used to refer to any product in a particular category, regardless of the manufacturer.

Certain Brand Names, Such as Kleenex and Xerox, Fear They