Which of the following statements is most consistent with today's views on effective marketing?
A) "There's a sucker born every minute."
B) "Find out what your competition does and do it better."
C) "A good promotional campaign can sell anything."
D) "Learn about your customers and exceed their expectations."

Question

Quizplus · Accepted Answer

Since the 1990s, marketing has focused on developing a relationship with customers by learning as much as possible about their wants and needs. Today marketers try to enhance customer satisfaction and stimulate long-term customer loyalty.

Which of the Following Statements Is Most Consistent with Today's