While the four Ps help us remember the basics components of the ________, they don't have significant relevance in the marketing process.
A) production operation
B) marketing mix
C) product development process
D) competitive benchmarking process

Question

Quizplus · Accepted Answer

The four Ps (Product, Price, Promotion, Place) make up the marketing mix, which is a fundamental concept in marketing. However, while the marketing mix is important, it is not the only factor that contributes to a successful marketing process. Other elements like customer research, competitive analysis, and market segmentation are also critical in the marketing process. Therefore, while the marketing mix is helpful in remembering the basic components of marketing, it is not the only significant component of the marketing process.

While the Four Ps Help Us Remember the Basics Components