Which of the following strategies provides an example of the most current era whose principles today's businesses are embracing?
A) At TapTops International, a smart phone manufacturer, the production line is a 24-hour operation, even if demand is low.
B) Five Star Car Sales always maintains a large stock of pre-owned cars at great prices. You can almost always get a car for about 30-40% cheaper than at another car sales company, but you buy it "as is," without any warranties.
C) Corner Bookstore is known for stocking the top ten books on the monthly best sellers list. These books are almost always available at a reasonable cost to the bookstore, and they usually fly off the shelves. Corner Bookstore sees this as a win-win situation for themselves and their customers.
D) Comfy Corner Hotels is all about the experience. Their goal is to make certain that every guest leaves their properties with a better feeling than when they first arrived. The CEO of Comfy Corner says, "We want you to think of our brand first when you make a hotel reservation."

Question

Quizplus · Accepted Answer

As described in the textbook, starting in the 1990s, managers extended the marketing concept by adopting the practice of customer relationship management. CRM is the process of learning as much as possible about present customers and doing everything you can over time to satisfy them-or even to exceed their expectations-with goods and services.

Which of the Following Strategies Provides an Example of the Most