Because the marketing concept emphasizes a profit orientation, marketing has not been used successfully by nonprofit organizations.

Question

Quizplus · Accepted Answer

While the marketing concept does emphasize the importance of generating profits, it can also be applied by nonprofit organizations to achieve their goals and raise awareness about their causes. Nonprofits can use marketing techniques to attract donations, raise awareness about their mission, and engage volunteers.

Because the Marketing Concept Emphasizes a Profit Orientation, Marketing Has