The marketing concept has three parts: (1) a consumer orientation, (2) a service orientation, and (3) an advertising orientation.

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The marketing concept actually has three parts: (1) a customer orientation, focusing on meeting the needs and wants of customers, (2) a company commitment to fulfilling those needs, and (3) an emphasis on long-term profitability to ensure the company's success. It does not specifically include a service orientation or an advertising orientation as its core components.

The Marketing Concept Has Three Parts: (1) a Consumer Orientation