To implement the marketing concept, an organisation must first establish an information system to discover customers' real needs and then use the information to create products to satisfy those needs.

Question

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The marketing concept emphasizes on understanding and fulfilling the needs and wants of target customers. To do so, an organization must gather information about customer needs and preferences and use it to develop products and services that meet those needs. Therefore, establishing an information system to discover customer needs is a critical first step in implementing the marketing concept.

To Implement the Marketing Concept, an Organisation Must First Establish