The marketing concept evolved from three preceding eras: the production orientation era, the marketing orientation era and the industrial orientation era.
Correct Answer:
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Q107: During the marketing orientation era, businesspeople realised
Q108: Profit, even at the expense of customer
Q109: To implement the marketing concept, an organisation
Q111: In the area of the natural environment,
Q112: The marketing concept is a management philosophy,
Q113: In the private sector, non-profit organisations also
Q114: A marketing orientation requires the organisation-wide generation
Q116: The marketing concept is a philanthropic philosophy
Q126: The marketing concept deals only with marketing
Q142: In marketing management,planning is a systematic process
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