Profit, even at the expense of customer satisfaction, is the major thrust of the marketing concept.
Correct Answer:
Verified
Q103: Marketing management is the process of planning,
Q104: The marketing concept stresses that an organisation
Q105: Organising marketing activities hinges on coordination of
Q106: The marketing concept directly affects marketing activities
Q107: During the marketing orientation era, businesspeople realised
Q109: To implement the marketing concept, an organisation
Q111: In the area of the natural environment,
Q112: The marketing concept evolved from three preceding
Q113: In the private sector, non-profit organisations also
Q126: The marketing concept deals only with marketing
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents