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Best Friends Hotel is a full-service pet salon and boarding kennel.Best Friends has an interactive website where customers can directly book a grooming appointment, obedience class or overnight accommodations for their dog or cat.Best Friends has several unexpected services, such as a 55-square metre swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop off their dog or cat each morning for pet day care.Best Friends has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet furniture so that the cats and dogs can lie on sofas just like at home.Best Friends is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time.
The director of marketing at Best Friends suggested talking to pet owners about what type of services they would like to have available.These discussions led to the pet day care and round-the-clock hours of operation.Previously, Best Friends was more interested in competing based on its prices.
-Best Friends' target market is most likely to be which of the following?
A)The dogs and cats that stay there
B)Pet owners who go on vacation frequently
C)Families with small children and several pets
D)Suburban families with two-income households
E)Urban professionals who travel often

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Best Friends Hotel is a full-service pet salon and boarding kennel.Best Friends has an interactive website where customers can directly book a grooming appointment, obedience class or overnight accommodations for their dog or cat.Best Friends has several unexpected services, such as a 55-square metre swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop off their dog or cat each morning for pet day care.Best Friends has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet furniture so that the cats and dogs can lie on sofas just like at home.Best Friends is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time.
The director of marketing at Best Friends suggested talking to pet owners about what type of services they would like to have available.These discussions led to the pet day care and round-the-clock hours of operation.Previously, Best Friends was more interested in competing based on its prices.
-Best Friends' target market is most likely to be which of the following?
A)The dogs and cats that stay there
B)Pet owners who go on vacation frequently
C)Families with small children and several pets
D)Suburban families with two-income households
E)Urban professionals who travel often

Quizplus · Accepted Answer

Best Friends offers several high-end services, such as a swimming pool and webcams in every kennel, suggesting that their target market is likely urban professionals who are willing to pay a premium for luxury services for their pets. Additionally, the fact that Best Friends offers a pick-up and delivery service and is open 24/7 caters to the busy schedules of this demographic.

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