Customer costs include anything the buyer must give up to obtain the benefits the product provides.The most obvious customer cost is:
A)risk.
B)time.
C)monetary price.
D)effort.
E)availability.

Question

Quizplus · Accepted Answer

Monetary price is the amount of money that the customer has to pay in order to obtain the benefits of a product or service. It is the most obvious customer cost because it is usually the first thing that comes to mind when considering the cost of a purchase. However, other customer costs such as time, effort, and risk may also be important factors that influence purchasing decisions.

Customer Costs Include Anything the Buyer Must Give Up to Obtain