Marketing management is defined as a process of:
A)maintaining an appropriate and efficient marketing mix for a target market.
B)establishing performance standards and evaluating actual performances against these standards.
C)providing products that satisfy customers' needs through a coordinated set of activities.
D)facilitating satisfying exchanges between an organisation and its customers.
E)planning, organising, implementing and controlling marketing activities to facilitate exchanges effectively and efficiently.

Question

Quizplus · Accepted Answer

Marketing management involves a process of planning, organising, implementing and controlling marketing activities to facilitate exchanges effectively and efficiently. This includes maintaining an appropriate and efficient marketing mix for a target market, providing products that satisfy customers' needs through a coordinated set of activities, and facilitating satisfying exchanges between an organization and its customers. It also involves establishing performance standards and evaluating actual performances against these standards. Therefore, choice E is the best answer.

Marketing Management Is Defined as a Process Of