The identified change in consumer behaviour towards online shopping and/or searching for information can be described as a(n) __________ force operating in the dynamic marketing environment.
A)competitive
B)economic
C)political
D)legal
E)sociocultural

Question

Quizplus · Accepted Answer

The change in consumer behaviour towards online shopping and searching for information is a sociocultural force as it is driven by societal and cultural factors such as technological advances, changing attitudes towards convenience and time-saving, and the growing importance of digital communication.

The Identified Change in Consumer Behaviour Towards Online Shopping And/or