In the expanded marketing mix, which variable refers to the human element of the product?
A)Physical evidence
B)Processes
C)Promotion
D)People
E)Price

Question

Quizplus · Accepted Answer

The variable that refers to the human element of the product is People. This includes all the individuals involved in the creation, delivery, and consumption of the product or service, including the employees, customers, and stakeholders. It is important to consider the knowledge, skills, attitudes, and behavior of these individuals when designing marketing strategies.

In the Expanded Marketing Mix, Which Variable Refers to the Human