If Myer wants to learn about consumers' attitudes towards online purchases and conducts a study to acquire this information, this study would collect __________ data.
A)causal
B)experimental
C)primary
D)laboratory
E)secondary

Question

Quizplus · Accepted Answer

Primary data is collected directly from the source. In this case, Myer is conducting a study to collect information about consumers' attitudes towards online purchases. This is primary data as it is being collected directly by Myer for their own use. Causal and experimental data would require a manipulated variable to study the cause and effect relationship, which is not the aim of this study. Laboratory data would involve experiments in a controlled environment, which is not relevant to this question. Secondary data is data that has already been collected and exists in some other form, which is not the case here.

If Myer Wants to Learn About Consumers' Attitudes Towards Online