ASOS executives want to target an older crowd to increase the firm's market share, so they survey men and women ages 40 to 60 about how often and for what type of activities they wear casual clothing.This is an example of:
A)reliability testing.
B)exploratory research.
C)probability sampling.
D)descriptive research.
E)experimental research.

Question

Quizplus · Accepted Answer

This is an example of descriptive research, which seeks to describe or measure something, in this case, the behavior of a specific demographic. The survey is designed to gather information about the frequency and purpose of casual clothing wear in the age group of 40 to 60. This data will be used to inform ASOS's marketing strategies aimed at this demographic. The other options are not correct as this is not a reliability test, exploratory research, probability sampling or experimental research.

ASOS Executives Want to Target an Older Crowd to Increase