A study that is valid and reliable
A)is called a marketing research study.
B)measures what it is supposed to measure and produces almost identical results every time.
C)is expensive to implement and complete.
D)measures subtle differences in the population being studied.
E)is difficult to produce without expert researchers.

Question

Quizplus · Accepted Answer

A study that is valid and reliable measures what it is supposed to measure and produces almost identical results every time. This means that the study is consistent and accurate, which is essential for drawing trustworthy conclusions and making informed decisions.

A Study That Is Valid and Reliable