During the evaluation of alternatives stage of the consumer decision-making process, framing most likely influences the decision process of __________ buyers.
A)younger
B)older
C)wealthier
D)veteran
E)inexperienced

Question

Quizplus · Accepted Answer

Framing is more likely to influence the decision process of inexperienced buyers, who may not have as much knowledge or experience in evaluating alternatives. Older, wealthier, and veteran buyers may have more experience and knowledge to make their decisions, while younger buyers may be more influenced by peer opinions and social media.

During the Evaluation of Alternatives Stage of the Consumer Decision-Making