When Janine goes to the first class of her International Marketing course, she finds out that in addition to the textbook she has already purchased, she will need a copy of the book The European Union.At which stage of the consumer decision-making process is Janine?
A)Purchase
B)Evaluation of alternatives
C)Problem recognition
D)Information search
E)Pre-purchase evaluation

Question

Quizplus · Accepted Answer

Janine has recognized that she has a problem or need, which is the requirement of another book for her International Marketing course. This is the first stage of the consumer decision-making process, which is problem recognition.

When Janine Goes to the First Class of Her International