In the consumer decision-making process, the information search stage:
A)yields a group of brands that a buyer views as possible alternatives.
B)involves a buyer becoming aware of the need for a product.
C)is not necessary when the buyer is involved in extensive decision making.
D)occurs immediately after evaluation of alternatives.
E)is lengthy for routine response buying behaviour.

Question

Quizplus · Accepted Answer

During the information search stage, consumers gather information about different brands and products, narrowing down their options to a set of potential alternatives.

In the Consumer Decision-Making Process, the Information Search Stage