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GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-Researchers at GE Transportation estimate that 1000 rail lines throughout the world will purchase some kind of train engine next year.That number represents the:
A)company sales potential.
B)breakdown approach.
C)market potential.
D)buildup approach.
E)company sales forecast.

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GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-Researchers at GE Transportation estimate that 1000 rail lines throughout the world will purchase some kind of train engine next year.That number represents the:
A)company sales potential.
B)breakdown approach.
C)market potential.
D)buildup approach.
E)company sales forecast.

Quizplus · Accepted Answer

The given number of 1000 represents the total market potential for train engines worldwide, which is the definition of market potential.

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