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GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-What segmentation variable is GE Transportation using to select a target market?
A)Demographic
B)Benefit expectations
C)Income
D)Volume usage
E)Psychographic

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GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-What segmentation variable is GE Transportation using to select a target market?
A)Demographic
B)Benefit expectations
C)Income
D)Volume usage
E)Psychographic

Quizplus · Accepted Answer

GE Transportation is using benefit expectations to select a target market. They are segmenting the market based on the specific needs and wants of different rail lines. This is evident in the fact that they are manufacturing different types of train engines to meet the needs of each segment, such as heavy freight, cleaner and greener engines, and engines for short distances.

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