Use the following to answer questions
GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-Which of the following targeting strategies is GE Transportation most likely using?
A)Undifferentiated
B)Differentiated
C)Concentrated
D)Selective
E)Market diffusion

Question

Use the following to answer questions 
GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-Which of the following targeting strategies is GE Transportation most likely using?
A)Undifferentiated
B)Differentiated
C)Concentrated
D)Selective
E)Market diffusion

Quizplus · Accepted Answer

GE Transportation is using a differentiated targeting strategy by manufacturing different engines to meet the specific needs of different rail lines in different countries. They are not using an undifferentiated strategy as they are not targeting the entire market with a single product. They are also not using a concentrated or selective strategy as they are not focusing on a single or a few segments of the market. Market diffusion is not a targeting strategy, but rather a way for a new product to be adopted by the market.

Use the Following to Answer Questions