Organisational goals have little to do with pricing decisions.

Question

Quizplus · Accepted Answer

Organisational goals play a significant role in pricing decisions. Pricing decisions are made to ensure that the organisation achieves its financial objectives such as profitability, revenue growth, market share, and return on investment. Pricing decisions also reflect the organisational goals related to maintaining a competitive edge, creating brand value, and improving customer satisfaction. Therefore, pricing decisions are often aligned with the organisational goals and strategies.

Organisational Goals Have Little to Do with Pricing Decisions