The decision by David Jones to use even prices, such as $60 for a Ralph Lauren Polo shirt, is an application of odd-even pricing, in which even prices often are used to:
A)give a product an upscale or exclusive image.
B)show customers that products are priced based on tradition.
C)coordinate efforts with a promotional campaign.
D)indicate that prices have been cut to the last penny.
E)facilitate comparison to competitors' prices.

Question

Quizplus · Accepted Answer

Even prices are often associated with high-end or luxury products, creating an image of exclusivity and sophistication. This pricing strategy is commonly used by premium brands like David Jones to appeal to affluent customers who are willing to pay more for quality and status. Therefore, using even prices like $60 for a Polo shirt helps reinforce David Jones' upscale image and differentiate it from discount retailers or lower-tier department stores that might use odd prices like $59.99 to emphasize value or savings.

The Decision by David Jones to Use Even Prices, Such