Ideally, pricing decisions have little relation to a firm's marketing objectives.

Question

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Pricing decisions are an integral part of a firm's marketing strategy and can directly impact its objectives such as market share, profitability, and customer loyalty. Pricing can be used to position a product or service in the market and influence customer perception. Therefore, pricing decisions should be aligned with the overall marketing objectives of the firm.

Ideally, Pricing Decisions Have Little Relation to a Firm's Marketing