Some consumers are concerned about both price and quality when making purchases in certain product categories.In this case, such a consumer would be described as:
A)prestige-sensitive.
B)value-conscious.
C)externally price-conscious.
D)price-conscious.
E)internally price-conscious.

Question

Quizplus · Accepted Answer

A consumer who is concerned about both price and quality is often described as value-conscious. This means that they want to ensure they are getting a good balance of quality and price for their purchase. Prestige-sensitive consumers are more concerned with the image and status associated with a product, while price-conscious consumers are primarily focused on finding the lowest price possible. Externally price-conscious consumers use external cues, such as sales or promotions, to make purchasing decisions, while internally price-conscious consumers rely on their own knowledge and research to find the best price.

Some Consumers Are Concerned About Both Price and Quality When