A marketer sometimes uses temporary price reductions to:
A)increase the number of competitors.
B)gain market share.
C)increase revenue per item.
D)control demand.

Question

Quizplus · Accepted Answer

Temporary price reductions are a common tactic used by marketers to gain market share. By lowering the price of a product, it becomes more attractive to consumers, which can lead to increased sales and a larger share of the market. This is particularly useful if a company is facing stiff competition from other brands or if it is trying to establish itself in a new market. However, it is important that the price reduction is temporary and that the product maintains its value and quality to avoid damaging the brand in the long-term.

A Marketer Sometimes Uses Temporary Price Reductions To