A firm's pricing objectives must be compatible with:
A)its competitors' pricing objectives.
B)its historical price objectives.
C)product quality.
D)its marketing objectives.
E)the laws of demand in the industry.

Question

Quizplus · Accepted Answer

A firm's pricing objectives must be compatible with its marketing objectives. Pricing decisions should align with overall marketing goals such as building brand image or increasing market share. Compatibility with competitors' pricing objectives, historical price objectives, product quality, and the laws of demand can also be important considerations, but they are secondary to the firm's marketing objectives.

A Firm's Pricing Objectives Must Be Compatible With