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Land's End offers clothing and accessories for all members of the household.For many years, the products were sold only through catalogues.Later, they were available through the company's website.In the past few years, Land's End has partnered with Target to offer selected Land's End products inside of Target retail stores.This move by Land's End has been criticised by some marketers because it was thought that the Land's End products were superior in quality to those that are available in Target stores.Additionally, the products available in Target stores include tools, lawn care equipment and household appliances, which are not typical Land's End product lines.This may create mixed messages about Land's End to prospective customers.
-The move to sell Land's End products inside of Target stores may lead to potential problems with customers' perception of Land's End quality, in part due to consumers' functional and psychological picture of Target stores.This picture is called the __________ of Target.
A)store location
B)atmospherics
C)product depth
D)store image
E)interior persona

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Land's End offers clothing and accessories for all members of the household.For many years, the products were sold only through catalogues.Later, they were available through the company's website.In the past few years, Land's End has partnered with Target to offer selected Land's End products inside of Target retail stores.This move by Land's End has been criticised by some marketers because it was thought that the Land's End products were superior in quality to those that are available in Target stores.Additionally, the products available in Target stores include tools, lawn care equipment and household appliances, which are not typical Land's End product lines.This may create mixed messages about Land's End to prospective customers.
-The move to sell Land's End products inside of Target stores may lead to potential problems with customers' perception of Land's End quality, in part due to consumers' functional and psychological picture of Target stores.This picture is called the __________ of Target.
A)store location
B)atmospherics
C)product depth
D)store image
E)interior persona

Quizplus · Accepted Answer

The term used to describe consumers' functional and psychological picture of Target stores is "store image".

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