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Land's End offers clothing and accessories for all members of the household.For many years, the products were sold only through catalogues.Later, they were available through the company's website.In the past few years, Land's End has partnered with Target to offer selected Land's End products inside of Target retail stores.This move by Land's End has been criticised by some marketers because it was thought that the Land's End products were superior in quality to those that are available in Target stores.Additionally, the products available in Target stores include tools, lawn care equipment and household appliances, which are not typical Land's End product lines.This may create mixed messages about Land's End to prospective customers.
-When Land's End sells its products through a catalogue or the Internet, it is a(n) __________, selling through __________.
A)off-price retailer; direct marketing
B)mass merchandiser; retail outlets
C)retailer; direct marketing
D)specialty retailer; retail outlets
E)category killer; direct marketing

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Land's End offers clothing and accessories for all members of the household.For many years, the products were sold only through catalogues.Later, they were available through the company's website.In the past few years, Land's End has partnered with Target to offer selected Land's End products inside of Target retail stores.This move by Land's End has been criticised by some marketers because it was thought that the Land's End products were superior in quality to those that are available in Target stores.Additionally, the products available in Target stores include tools, lawn care equipment and household appliances, which are not typical Land's End product lines.This may create mixed messages about Land's End to prospective customers.
-When Land's End sells its products through a catalogue or the Internet, it is a(n) __________, selling through __________.
A)off-price retailer; direct marketing
B)mass merchandiser; retail outlets
C)retailer; direct marketing
D)specialty retailer; retail outlets
E)category killer; direct marketing

Quizplus · Accepted Answer

Land's End sells its products directly to consumers through catalogue and the internet, which is direct marketing. Land's End is not an off-price retailer or a mass merchandiser, and it does not sell its products through category killers. Land's End is a specialty retailer, but the products are not sold in traditional retail outlets. Therefore, the best choice is C, which accurately describes Land's End's sales channels.

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