Fragile products that require special handling are more likely to be distributed through:
A)longer channels.
B)shorter channels.
C)medium channels.
D)exclusive outlets.

Question

Quizplus · Accepted Answer

Fragile products that require special handling are more likely to be distributed through shorter channels as this ensures that the product is handled with care and reaches the end consumer without any damage. Shorter channels involve fewer intermediaries and thus reduce the risk of damage during transportation and handling.

Fragile Products That Require Special Handling Are More Likely to Be