The maker of Huggies nappies is developing a media plan that involves trying to expose its target audience to its new advertisement a total of 10 times.The aim of this advertising campaign is:
A)reach.
B)repetition.
C)frequency.
D)targeting.
E)exposure.

Question

Quizplus · Accepted Answer

The aim of the advertising campaign is to achieve a frequency of 10 exposures to the target audience. Frequency refers to the number of times a person is exposed to an advertisement, so the goal here is to have the target audience see the new advertisement 10 times.

The Maker of Huggies Nappies Is Developing a Media Plan