Successful marketers that understand the significance of word-of-mouth communication seek out opinion leaders and encourage them to try their products in the hope they will spread favourable word about them.

Question

Quizplus · Accepted Answer

This statement is true as opinion leaders have a significant impact on the opinions and behaviours of others, and therefore can be valuable in spreading positive word-of-mouth about a product or brand. Marketers often target these individuals and may provide them with free samples or other incentives to encourage them to try the product and share their positive experiences with others.

Successful Marketers That Understand the Significance of Word-Of-Mouth Communication Seek