If a pull policy is used to promote a product, the producer promotes the product only to the next lowest marketing institution in the channel.

Name: If a pull policy is used to promote a product, the producer promotes the product only to the next lowest marketing institution in the channel.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

If a pull policy is used, the producer promotes the product directly to the end consumers, bypassing the intermediaries in the marketing channel.

If a Pull Policy Is Used to Promote a Product