The assumption that sales create advertising is a disadvantage of which approach to setting an advertising budget?
A)Arbitrary
B)Objective-and-task
C)Match-competition
D)Percent-of-sales
E)Consumer-survey

Question

Quizplus · Accepted Answer

The percent-of-sales approach assumes that advertising is a result of sales, which can be a disadvantage because it doesn't consider the potential for advertising to drive sales growth.

The Assumption That Sales Create Advertising Is a Disadvantage of Which