After developing the advertising budget for the Eos automobile, marketing managers at Volkswagen determined what proportion of that budget would be spent on magazine, television and radio advertisements based on the cost effectiveness of each.This subsequent allocation of the budget is known as a(n) __________ plan.
A)advertisement
B)media
C)arbitrary allocation
D)objective-and-task
E)per cent-of-sales

Question

Quizplus · Accepted Answer

The subsequent allocation of the advertising budget based on the cost effectiveness of each type of media is known as a media plan. Option A is incorrect because an advertisement plan is not a commonly used term, and it does not accurately describe the situation described in the question. Option C is incorrect because arbitrary allocation is not based on any specific criteria and is therefore unlikely to be used by professional marketing managers. Option D (objective-and-task) and option E (percent-of-sales) are incorrect because they describe different approaches to developing the overall advertising budget rather than allocating the budget across different media.

After Developing the Advertising Budget for the Eos Automobile, Marketing