Reinforcement advertising is primarily targeted at:
A)new potential target markets.
B)users of competitors' brands and products.
C)anyone who uses that type of product.
D)all the stakeholders of an organisation.
E)the current users of a particular product.

Question

Quizplus · Accepted Answer

Reinforcement advertising is targeted towards the current users of a particular product, with the aim of reinforcing their brand loyalty and encouraging repeat purchases. The goal is to remind them of the benefits of the product and keep them satisfied with their purchase. It is not targeted at new potential markets, users of competitors' brands, or all stakeholders of an organization.

Reinforcement Advertising Is Primarily Targeted At