Data mining identifies the most profitable customers and prospects.Managers can then design tailored marketing strategies to best appeal to the identified segments.In CRM this is commonly referred to as _____ customer information to facilitate enhanced relationships with customers.
A) manipulating
B) leveraging
C) harvesting
D) converting
E) managing

Question

Quizplus · Accepted Answer

Once customer data are analyzed and transformed into usable information,the information must be leveraged.

Data Mining Identifies the Most Profitable Customers and Prospects