Which technique was likely used to suggest that a customer who wanted to buy a $29 shirt would also be a likely prospect for a cigar humidor?
A) Predictive modeling
B) Customer segmentation
C) Market aggregation
D) Recency-frequency-monetary analysis
E) Data interpolation

Question

Quizplus · Accepted Answer

Predictive modeling is a data manipulation technique in which marketers try to determine,based on some past set of occurrences,what the odds are that some other occurrence,such as a purchase,will take place.

Which Technique Was Likely Used to Suggest That a Customer