The buying process begins when the customer ________.
A) seeks information
B) evaluates alternatives
C) recognizes a problem or need
D) makes a purchase decision

Question

Quizplus · Accepted Answer

The buying process starts when the customer recognizes a problem or need. This could be a desire for a product or service or a solution to a particular issue. From there, they will seek information, evaluate alternatives, and then make a purchase decision.

The Buying Process Begins When the Customer ________