Reading the relevant issues of Consumer Reports prior to purchasing a product is an example of what part of the consumer buying process?
A) problem/need recognition
B) information seeking
C) evaluation of alternatives
D) purchasing decision

Question

Quizplus · Accepted Answer

Reading Consumer Reports prior to making a purchase is an example of information seeking, which is the second stage of the consumer buying process. The first stage is problem/need recognition, the third stage is evaluation of alternatives, and the fourth stage is the purchasing decision.

Reading the Relevant Issues of Consumer Reports Prior to Purchasing