Which statement is true about market segmentation?
A) Psychographic variables include attitudes, lifestyles, nationality, and interests.
B) Geographics can be changed by marketing efforts.
C) Psychographics can be changed by marketing efforts.
D) Members of a market segment don't share traits that influence purchasing decisions.

Question

Quizplus · Accepted Answer

Psychographics, which include attitudes, lifestyles, and interests, can be influenced and changed by marketing efforts, unlike geographic variables which are more fixed.

Which Statement Is True About Market Segmentation