In marketing,the process of fixing,adapting,and communicating the nature of the product itself is called ________.
A) variable pricing
B) geographic distribution
C) product positioning
D) personal selling

Question

Quizplus · Accepted Answer

Product positioning involves fixing, adapting, and communicating the nature of the product itself in the market to meet the needs and wants of the target audience. Variable pricing refers to the strategy of adjusting the price of a product based on demand or other market factors. Geographic distribution refers to the process of determining and managing the distribution channels for a product in different geographic areas. Personal selling refers to the process of directly communicating with potential customers to persuade them to purchase a product or service.

In Marketing,the Process of Fixing,adapting,and Communicating the Nature of the Product