A(n)_____ pricing policy is a policy that regularly discounts merchandise from the established market price in order to build store traffic,generate high sales,and enhance gross margin dollars per square foot of selling space.
A) above-market
B) flexible
C) odd-pricing
D) below-market
E) loss leader

Question

Quizplus · Accepted Answer

A below-market pricing policy regularly discounts merchandise from the established market price, which can attract shoppers and increase sales. This strategy can also help a retailer edge out competitors, but it risks lowering the perceived value of the merchandise and potentially lowering the retailer's profit margins.

A(n)_____ Pricing Policy Is a Policy That Regularly Discounts Merchandise