_____ is a pricing objective that seeks to obtain as much profit as possible.
A) Profit maximization
B) Target-return
C) Percentage-of-sales
D) Competition-oriented
E) Skimming

Question

Quizplus · Accepted Answer

Profit maximization is the pricing objective that seeks to obtain as much profit as possible. When a company uses this pricing objective, it sets its price at the level that will maximize its profits. Other pricing objectives, such as target-return and percentage-of-sales, may also factor in profit considerations but are not solely focused on maximizing profits. Competition-oriented pricing aims to match or beat competitors' prices, while skimming involves setting a high price to capitalize on early adopters' willingness to pay.

_____ Is a Pricing Objective That Seeks to Obtain as Much