The four perspectives of the balanced scorecard include a financial perspective,a customer perspective,an internal business processes perspective,and:
A) A marketing and brand perspective
B) A communications perspective
C) A learning and growth perspective
D) None of the above

Question

Quizplus · Accepted Answer

The fourth perspective of the balanced scorecard is the learning and growth perspective, which focuses on the development of employees and infrastructure that will enable the organization to achieve its strategic goals. Option A (marketing and brand perspective) and Option B (communications perspective) are not considered as one of the perspectives of the balanced scorecard, and Option D (none of the above) is incorrect because there is a fourth perspective.

The Four Perspectives of the Balanced Scorecard Include a Financial